Leading MedShadow’s online presence and user experience, Deirdre Wyeth has nearly two decades as a digital strategist. She directs and edits all of MedShadow’s video content, oversees search engine optimization and identifies partnership and alliance opportunities as a means of connecting to a larger audience. Deirdre started working on the web for large media companies in the 1990s, including TV Guide.com, where she was Managing Editor and co-Executive Editor, and Time Inc., where she was an Executive Producer, Interactive, and Director, Site Content and Production at Parenting.com. There, she led her team to winning the MIN Award for Best Interactive Newsletters. Earlier, she was a print editor with TV Guide, Entertainment Weekly and Video Review, where she became the first woman to run a US consumer-focused electronics publication.
Deirdre has served on the board of New York Women in Communications (NYWICI), and received numerous industry honors including the New York Women’s Agenda 2014 Galaxy Award and NYWICI 2012 Distinguished Service Award.
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