A student documentary video challenge focused on medication safety, transparency, and integrative health.
The Health Conscious Video Competition is designed to foster creative and practical journalism, public relations, marketing, and technical skills. This competition gives U.S.-based students with an opportunity to use short, documentary style video to explore issues related to prescription and over-the-counter medication safety and/or complementary health alternatives such as supplements and acupuncture.
The competition is hosted by the MedShadow Foundation, which sheds light on the risks and benefits of medications through original reporting, social media, advocacy, and webinars.
Participants will research, draft, and produce a 5 to 12-minute video, focused on one of the below topic prompts. Creativity is encouraged and any type of film style is in scope: live shoots, b-roll, animation, blend of techniques– are all welcome. Videos will be judged based on the relevance of the information, storytelling, production quality, insight, and impact.
It is recommended that students work in groups to submit proposals. If selected, finalists will produce their videos and present them to a panel of experts from the journalism, marketing, medical, and nonprofit/advocacy fields.
Winning team members will receive commendation on MedShadow’s website, newsletter, and social media channels and will be considered for internships in Summer 2026. They will also have the opportunity for informational interviews with the judges of their choosing.
Provide a platform for student-producers to develop and showcase their skills and creativity.
Foster collaboration between students to create video content that is educational and influential.
Build connections between students and industry experts.
Find an issue within one of the topics below to investigate in your documentary video.
All submissions should reflect MedShadow’s commitment to independent, unbiased reporting.
MedShadow does not accept advertising or contributions from pharmaceutical companies, medical device manufacturers or political action organizations. So too, should Health Conscious Video submissions strive for an unbiased, unbought and editorially independent approach.
Videos may cover the issues related to over-the-counter and prescription drugs or supplements, recent findings or news, and patient experiences. Consider angles that deserve a closer look or deeper explanation and ways that MedShadow’s original reporting may intersect with your own world for independent reporting in your video documentary. You may also choose to interview people with relevant experience or experts who can expand upon these ideas.
MedShadow writes timely stories about a variety of specific conditions. Drawing from recent articles such as, “The Complicated Reality of Treating Osteoporosis,” or “They Say Their ADHD Meds Aren’t Working. They’re Not Imagining It,” and your own independent reporting, focus on the condition(s) that you believe deserve a closer look or deeper explanation.
Nine out of 10 prescriptions filled in the U.S. are for generic drugs. The assumption is that these drugs are just as safe and effective as their brand-name counterparts. In many cases, they are. But not always. Studies have shown that certain generic drugs can vary in how they’re manufactured, how they’re absorbed, what their dose is, if they contain contaminants, and what side effects they might cause.
Integrative medicine is a medical approach that emphasizes the partnership between a physician and a patient, embraces the health of the whole person (body, mind, and spirit), and uses all appropriate therapeutic options and disciplines to promote optimal healing. Half of U.S. adults also use supplements, such as vitamins, to help fill nutritional gaps. But, without FDA review, knowing the risks and how to choose a reputable brand is essential.
In the presence of other drugs, some drugs do things they never do when given on their own. The technical term for this is pharmacodynamics. When prescribing medications, doctors will ask about other drugs and supplements you are on and take those into account. Certain medications don’t mix. In addition, a person’s age, sex, medical history and body weight can influence the way drugs and nutrients interact.
More than 2,000 pharmaceutical plants (both overseas and in the U.S.) have not been inspected by the FDA in five years or more. This represents 42% of all 4,700 plants currently registered to produce drugs for the U.S., including medications such as antibiotics, blood thinners and cancer treatments. This lack of inspections means that no one can know if these labs are taking the necessary steps to prevent contamination that can and has caused harmful side effects and even death.
Submissions will be reviewed by a panel of judges from the journalism, marketing, medical and nonprofit/advocacy fields. Judges will be considering the relevance, storytelling, production quality, insights, and impact of the projects. To prepare the strongest submissions, students are encouraged to review the Health Conscious Video Competition Resource Guide.
Video investigates a meaningful issue related to medication safety.
Video demonstrates strong narrative, clear structure, effective pacing, engaging characters/subjects, and emotional resonance.
Video is market-ready with all audio and visual elements (sound clarity, lighting, framing, editing, etc.) executed at a professional level.
Video clearly explains the issues for a consumer audience and demonstrates a deep understanding of the topic.
Video message is compelling and conveys the main points in the Topic Prompt.
Mark your calendar for these important deadlines.
Submit your team's video proposal and application
Finalists selected to move forward will be notified by email
Submit the final 5–12 minute documentary video
Present your video live online to the judging panel
Winners will be notified by email and shared on MedShadow's channels