Pharmacy Vision: Shaping a Healthier, Joyful World in 2023

Suzanne B. Robotti
Suzanne B. Robotti Executive Director
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As the new year rolls in, I ask: what kind of world do you want to live in? At MedShadow, we envision a world where pharmacies encourage people to exercise, not just take pills, and where doctors feel responsibility to restore joy in their patients’ lives, not just remove sickness. 

It’s not just us who believe this. Yesterday, I came across an article from three doctors who claim that medicine’s job is not just to remove pain or illness, but to heal their patients, so that they can feel joy again. In their JAMA article, Joy, Suffering and the Goals of Medicine, they write, when joy is lost, patients give up on life. 

Joy, according to these  doctors and pharmacy , can be experienced even while suffering chronic pain, even when in hospice and, perhaps more easily, when healthy. Joy should be the “explicit goal” of healthcare. Rah! 

Then a video I watched yesterday, Take Care of Yourself, produced by Doc Morris, a German online pharmacy and retail company, gave the perfect example. It starts with an elderly man waking up and sadly recognizing how far away his youth is. I’ll keep it vague so you can experience it your way. I promise, it will make you feel good. 

I don’t know what Doc Morris was trying to sell, but here’s what I was buying: it’s not too late; you can do it; it may be hard, but it’s worth it. In this case, “it” was exercise, which led the man to fulfill a vision that would bring him joy. He knew what he wanted and he was willing to work every day, making small, incremental gains to achieve it. 

The story is about more than exercise. The determination applies to dreams of all sorts: your past New Year’s resolutions, that novel you want to write, putting together that photo album, the garden you want to build. For anything to happen in life, you must love the dream so much, you won’t let anything — neither age, ability nor other’s skepticism — stop you. 

That’s what I wish for you this holiday season, MedShadow reader. I wish you goals that are a vision you can’t let go of; connections to family and generations, so you can see your past and your future. I wish you challenges that thrill you. I wish you not just peace, but joy, whatever that means to you. Because all any of us needs is a reason to get up in the morning and the ability to find joy.

DISCLAIMER: MedShadow provides information and resources related to medications, their effects, and potential side effects. However, it is important to note that we are not a substitute for professional medical advice, diagnosis, or treatment. The content on our site is intended for educational and informational purposes only. Individuals dealing with medical conditions or symptoms should seek guidance from a licensed healthcare professional, such as a physician or pharmacist, who can provide personalized medical advice tailored to their specific circumstances.

While we strive to ensure the accuracy and reliability of the information presented on MedShadow, we cannot guarantee its completeness or suitability for any particular individual's medical needs. Therefore, we strongly encourage users to consult with qualified healthcare professionals regarding any health-related concerns or decisions. By accessing and using MedShadow, you acknowledge and agree that the information provided on the site is not a substitute for professional medical advice and that you should always consult with a qualified healthcare provider for any medical concerns.

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