When Ghanima Abdullah was pregnant, her legs and feet were so swollen she went to…
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Browsing: DTC ads
When you see them on TV or in a magazine, direct-to-consumer (DTC) drug ads follow a similar formula. The ads…
Quick Hits: Older Adults Want To Take Fewer Drugs, Talk Therapy Side Effects & More
Two out of three older adults would like to decrease the number of medications they are taking, according to a…
Quick Hits: Antidepressant Use Soars, FDA Looks at Presenting Fewer Risks in Drug Ads and Marijuana Linked to Hypertension
Between 1999 and 2014, antidepressant use by Americans increased by 65%. By 2014, 1 in 8 Americans (12.7%) 12 and…
Are consumers inundated with risks and side effects in drug ads to the point they don’t pay attention to that…
You’ve seen them in magazines, on television and on Internet websites. And pharmaceutical companies might soon be able to promote…
Quick Hits: Antidepressant Side Effects, Drug Website Risk Information, & More
A controversial new study claims healthy people — who have no prior history of mental illness — that are given…
Are Drug Ads Good for You?
By advertising directly to consumers (DTC), have we improved healthcare or created unrealistic expectations? The DTC (direct-to-consumer) Marketing Conference met…
What Drug Ads Should Be Telling Us (But Aren’t)
Hey Pharma, if you want our attention, give us the facts we need. Do you think that everyone, or even…
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