Browsing: DTC ads

When you see them on TV or in a magazine, direct-to-consumer (DTC) drug ads follow a similar formula. The ads…

Two out of three older adults would like to decrease the number of medications they are taking, according to a…

Between 1999 and 2014, antidepressant use by Americans increased by 65%. By 2014, 1 in 8 Americans (12.7%) 12 and…

Are consumers inundated with risks and side effects in drug ads to the point they don’t pay attention to that…

You’ve seen them in magazines, on television and on Internet websites. And pharmaceutical companies might soon be able to promote…

A controversial new study claims healthy people — who have no prior history of mental illness — that are given…

By advertising directly to consumers (DTC), have we improved healthcare or created unrealistic expectations? The DTC (direct-to-consumer) Marketing Conference met…

Hey Pharma, if you want our attention, give us the facts we need. Do you think that everyone, or even…